Digital Big Data
Introduction
NYU 2015 Conference on Digital Big Data, Smart Life, Mobile Marketing Analytics, New York City, 23 Oct 2015; Deadline 16 Aug
Call for Paper Submission
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NYU 2015 Conference on Digital Big Data, Smart Life, Mobile Marketing Analytics October 23, 2015 Over 3.6 billion people worldwide are deeply engaged with smartphone devices, machine-to-machine connected solutions, wearables, Internet-of-things technologies. More than half of adult Americans rely on smartphones to go about daily life. Almost 75% of Facebook and 70% of Twitter’s ad revenue come from mobile, and companies are projected to spend as high as $220B to advertise their products and services with mobile marketing nearly any location. More than half of all digital advertising money now goes to mobile display and in-app advertisements. As marketers can send ads to smartphone users anywhere they are, marketing discipline now faces tremendous opportunities of coming up with new theory and industry practices for manager and consumer insights. This conference will explore how mobile technologies and connected smart devices affect advertising, promotions, marketing ROI, and omni-channel targeting effectiveness. Topics may include geo-fencing, geo-conquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of competition, brand deep engagement, coupon customization, and cross-channel cross-devices attribution. Mobile Analytics · Mobile geo-social targeting with Facebook, Twitter, Weibo, KakaoTalk, weChat, Line · Smartphone targeting in retailing, banking, e-commerce, automotive industries · Mobile geo-conquesting with competitive and combative advertising · Geofenced, geotag-enabled social sharing · Mobile app design and in-app advertising · Mobile gaming platform · Mobile online to offline/offline to online (OTO) conversion
IOT, Wearables, & Digital Advertising · Wearables marketing and advertising · Smart watch and consumer engagement on-the-go · Internet of Things (IOT) and customer relationships · Finding the right metrics to measure social media marketing success
Big Data and its Practical Applications · State of the art applications of Big Data in practice · Successfully linking Big Data and business strategy · Social networks and structured/unstructured data analytics · Handling privacy and security concerns · Cross-country differences in the acceptance of Big Data · Real-time consumer insights from Big Data and large field experiments Featured Keynote Speakers: Dan Goldstein (Microsoft), Dominique Hanssens (UCLA), Anindya Ghose (NYU), K Sudhir (Yale), and Olivier Toubia (Columbia)
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Conference Chairs: Xueming Luo (Temple) and Russ Winer (NYU) Conference Program Board Members Eric Anderson (Northwestern), Kellogg School of Management Pradeep Chintagunta (Chicago), Chicago Booth School of Business JP Dube (Chicago), Chicago Booth School of Business Sachin Gupta (Cornell), Johnson School of Management Carl Mela (Duke), Fuqua School of Business Harikesh Nair (Stanford), Stanford School of Business Scott Neslin (Dartmouth), Dartmouth College Praveen Kopalle (Dartmouth), Dartmouth College Jiwoong Shin (Yale), Yale School of Management K Sudhir (Yale), Yale School of Management Yuchi Zhang (Temple), Fox School of Business Juanjuan Zhang (MIT), Sloan School of Management
Cosponsored by:
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