TOC: Recerche App Mar
Introduction
Recherche et Applications en Marketing (English Version), 30(2)
Editorial
New RAM initiatives for 2015
–Nil Özçaglar-Toulouse
Research Articles
Socio-spatial distance during the service delivery process: The case of restaurants
–Amélie Clauzel and Caroline Riché
How brand gives employees meaning: Towards an extended view of brand equity
–Fabienne Berger-Remy and Géraldine Michel
Pedagogy
Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research
–Claire-Lise Ackermann and Jean-Pierre Mathieu
New Perspectives
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
–Pascale Ezan, Mathilde Gollety, and Valérie Hémar-Nicolas
Review
Bien-être and well-being in consumer research: A comparative analysis
–Hélène Gorge, Nil Özçaglar-Toulouse, and Stéphanie Toussaint
