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IC-SIM 2015
International Conference on Strategic Innovative Marketing
September 24-27, 2015
Mykonos Island, Greece

Dear Colleague,

It is our pleasure to circulate the "Call for papers" of the 4th International Conference on Strategic Innovative Marketing, IC-SIM 2015 ( ).

The conference is to be held at Mykonos, Greece, in one of the most beatifull places on the planet, during September 24-27, 2015.

Professor Dimitrios Buhalis from the Bournemouth University, UK, will be the Keynote speaker of the Conference. The invited speakers are a) Prof. Philip J. Kitchen, ESC Rennes School of Business, France, b) Prof. Michael Belch, San Diego State University, USA, c) Prof. Nigel Morgan, University of Surrey, UK, d) Prof. Aspasia Vlachvei, Technological Education Institute of West Macedonia, Greece.

The objective of the conference is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The conference aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, who aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing.

The Proceedings of IC-SIM 2015 will be published by: Proceedings in Business and Economics, Springer

All the actions related to the IC-SIM 2015 (paper submission, registration etc) may be completed via the Conference website at

The IC-SIM 2015 Steering Committee

Prof Androniki Kavoura
Technological Educational Institute of Athens, Greece
Email: nkavoura@teiath.gr

Prof Petros Tomaras
Technological Educational Institute of Athens, Greece
Email: ptomaras@teiath.gr

DDr Damianos Sakas
University of Peloponnese, Greece
Email: dsakas@uop.gr

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