MSI/Root Winners
Introduction
Hyoryung Nam and PK Kannan have won the 2015 MSI/H. Paul Root Award for their JM article on social tagging networks
Hyoryung Nam and PK Kannan have been selected as the recipients of the 2015 MSI/H. Paul Root Award for their article "," which appeared in the July 2014 (Volume 78, Number 4) issue of .
The article was chosen for its significant contribution to the advancement of the practice of marketing.
Nominations for the award were solicited from members of the Journal of Marketing Editorial Review Board. A committee overseeing the nominating and selection process includes Robert Leone (Chair), Leigh McAlister, and Scott Neslin.
The award is presented annually at the ÂÜÀòÉç¹ÙÍø’s Summer MarketingEducators’ Conference.
- Hyoryung Nam is Assistant Professor of Marketing, School of Economics, Erasmus University Rotterdam
- P.K. Kannan is Ralph J. Tyser Professor of Marketing Science and chair, Department of Marketing, R.H. Smith School of Business, University of Maryland, College Park
This year’s other finalists included:
- , Hans Risselada, Peter C. Verhoef and Tammo H.A. Bijmolt (Volume 78, Number 2, March 2014)
- , Christian Schulze, Lisa Schöler, and Bernd Skiera (Volume 78, Number 1, January 2014)
- , Mahima Hada, Rajdeep Grewal and Gary L. Lilien (Volume 78, Number 2, March 2014)
