TOC Intl J Res Mar
Introduction
International Journal of Research in Marketing, 32(2)
“The minutes rushed past, without compassion for my enthusiasm.” Nicola Lecca, Ritratto Notturno
–Jacob Goldenberg, Eitan Muller []
My Vision for IJRM
–Roland T. Rust []
Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare
–Sreya Kolay [] []
The vampire effect: When do celebrity endorsers harm brand recall?
–Carsten Erfgen, Sebastian Zenker, Henrik Sattler [] []
A managerial capital perspective on chief marketing officer succession
–Rui Wang, Alok R. Saboo, Rajdeep Grewal [] []
Is more always better? An investigation into the relationship between marketing influence and managers’ market intelligence dissemination
–Johannes D. Hattula, Christian Schmitz, Martin Schmidt, Sven Reinecke [] [Google Scholar]
Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting
–Jon Bingen Sande, Sven A. Haugland [] []
The predictive ability of different customer feedback metrics for retention
–Evert de Haan, Peter C. Verhoef, Thorsten Wiesel [] []
Recommended for you: The effect of word of mouth on sales concentration
–Andres Hervas-Drane [] []
A short survey on switching costs and dynamic competition
–J. Miguel Villas-Boas [] []
Replication Corner
Revisiting fear appeals: A structural re-inquiry of the protection motivation model
–Davide C. Orazi, Marta Pizzetti [] []
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis
–Markus Blut, Carly M. Frennea, Vikas Mittal, David L. Mothersbaugh [] []
The partitioning paradox: The big bite around small packages
–Stephen S. Holden, Natalina Zlatevska [] []