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— Registration now Open —

October 8, 2015

Maastricht University, the Netherlands

GSBE Marketing-Finance Symposium – 2015

„The Whole is Greater than the Sum of its Parts III“

Hosted by the Marketing-Finance Research Lab

School of Business and Economics

We are pleased to invite you to the third GSBE Marketing-Finance Symposium, hosted by the School of Business and Economics and the Graduate School of Business and Economics at Maastricht University. Topics discussed on the symposium include consumer financial decision-making, risk management, the renewed role of cooperatives, and financial product development. The symposium brings together researchers from the marketing and finance disciplines, policy makers, as well as captains of industry, to discuss recent developments and future challenges regarding the marketing-finance interface.

Speakers include academics from Goethe University Frankfurt, the University of Missouri-Columbia, and Maastricht University as well as high-level executives from Fidelity Worldwide Investment and PGGM. Moreover, policy makers from the Netherlands Authority for the Financial Markets (AFM) will share their insights.

Please see below for the program. Further information can be found on our webpage For any questions, please contact us at registration@marketing-finance.nl.

To register, simply send an email to: registration@marketing-finance.nl, indicating your (full) name, contact email address, and affiliation (university/company/institute).

There is a participation fee of €100 for academics, and €150 for practitioners. The fee includes refreshment breaks, lunch, and a networking reception.

We are looking forward to seeing you (again) in Maastricht!

Best Wishes,

Dr. Arvid Hoffmann, Dr. Nikos Kalogeras, Prof. Joost Pennings (Symposium Co-Chairs)

08.30 – 09.00	Welcome and registration
09.00 – 09.15	Opening of Symposium	Dr. Arvid Hoffmann (Maastricht University)
09:15-09.30	Welcome by the Dean	Prof. Philip Vergauwen (Maastricht University)
09:30-09:45	Introduction of the Day	Prof. Joost Pennings (Maastricht University)
Session 1: Marketing-Finance Approach of Financial Product Development
09.45 – 10.15		Dr. Nikos Kalogeras / Dr. Arvid Hoffmann (Maastricht University)
10.15 – 10.45		Kris Marx / Gerard Kolenbrander (Netherlands Authority for the Financial Markets AFM)
10.45 – 11.15	Coffee break
Session 2: Marketing-Finance Aspects of Individual Investor Behavior
11.15 – 11.45		Prof. Andreas Hackethal (Goethe University Frankfurt)
11.45 – 12.15		Charles Payne (Fidelity Worldwide Investment)
12.15 – 13.45	Lunch
Session 3: Marketing-Finance Approach towards Risk Management
13.45 – 14.30		Prof. Joost Pennings (Maastricht University)
14.30 – 15.15		TBA (CEO/CFO/CMO of a Stock Exchange)
15.15 – 15.45	Coffee break
Session 4: Marketing-Finance Approach to Organizations: The Renewed Role of Cooperatives
15.45 – 16.15		Prof. Mike Cook (University of Missouri-Columbia) / Prof. Iliopoulos (Agricultural University of Athens)
16.15 – 16.45		Frido Kraanen (PGGM)
16.45 – 17.00	Closing Remarks	Prof. Joost Pennings (Maastricht University)
17.00 – 18.00	Networking Reception

 

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