Global Marketing Research
Introduction
Katsikeas, Samiee and Theodosiou (2006) have won the ÂÜÀòÉç¹ÙÍø Global Marketing SIG's 2015 Excellence in Global Marketing Research Award
Global Marketing SIG Awards Katsikeas, Samiee, Theodosiou
Constantine S. Katsikeas, Saeed Samiee, and Marios Theodosiou have been selected to receive the 2015 Excellence in Global Marketing Research Award for their their 2006 article in Strategic Management Journal, "Strategy Fit and Performance Consequences of International Marketing Standardization." This award recognizes the authors of an outstanding research article, published within the last 10 years, which has significantly influenced the direction of global marketing.
The awards will be presented at the Global Marketing SIG reception at the 2015 ÂÜÀòÉç¹ÙÍø Educators’ Conference in Chicago.
