TOC: J Bus Res
Introduction
Journal of Business Research, 68(8)
Special Issue on Simple Versus Complex Forecasting
Edited by Kesten C. Green and J. Scott Armstrong
An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
–Nina Michaelidou, Milena Micevski, John W. Cadogan [] []
Network position and tourism firms’ co-branding practice
–Jarle Aarstad, Havard Ness, Sven A. Haugland [] [Google Scholar]
Simple versus complex forecasting: The evidence
–Kesten C. Green, J. Scott Armstrong [] []
When simple alternatives to Bayes formula work well: Reducing the cognitive load when updating probability forecasts
–Paul Goodwin [] []
Simple versus complex selection rules for forecasting many time series
–Robert Fildes, Fotios Petropoulos [] []
The golden rule of forecasting: Objections, refinements, and enhancements
–Emre Soyer, Robin M. Hogarth [] []
Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making
–Jan K. Woike, Ulrich Hoffrage, Jeffrey S. Petty [] []
Golden rule of forecasting: Be conservative
–J. Scott Armstrong, Kesten C. Green, Andreas Graefe [] []
Forecasting new product trial with analogous series
–Malcolm J. Wright, Philip Stern [] []
Conservative forecasting with the damped trend
–Everette S. Gardner [] []
Is there a Golden Rule?
–Robert Fildes, Fotios Petropoulos [] []
Forecasting intermittent inventory demands: simple parametric methods vs. bootstrapping
–Aris A. Syntetos, M. Zied Babai, Everette S. Gardner [] []
Is a more liberal approach to conservatism needed in forecasting?
–Paul Goodwin [] []
Decomposition of time-series by level and change
–Thomas H. Tessier, J. Scott Armstrong [] []
Collective wisdom: Methods of confidence interval aggregation
–Aidan Lyon, Bonnie C. Wintle, Mark Burgman [] []
Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you
–Kesten C. Green, J. Scott Armstrong, Andreas Graefe [] []
The bias bias
–Henry Brighton, Gerd Gigerenzer [] []
Relative performance of methods for forecasting special events
–Konstantinos Nikolopoulos, Akrivi Litsa, Fotios Petropoulos, Vasileios Bougioukos, Marwan Khammash [] []
Improving forecasts using equally weighted predictors
–Andreas Graefe [] []
Communicating forecasts: The simplicity of simulated experience
–Robin M. Hogarth, Emre Soyer [] []