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TOC: J Bus Res

Introduction

Journal of Business Research, 68(8)

Special Issue on Simple Versus Complex Forecasting
Edited by Kesten C. Green and J. Scott Armstrong

An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
Nina Michaelidou, Milena Micevski, John W. Cadogan [] []

Network position and tourism firms’ co-branding practice
Jarle Aarstad, Havard Ness, Sven A. Haugland [] [Google Scholar]

Simple versus complex forecasting: The evidence
Kesten C. Green, J. Scott Armstrong [] []

When simple alternatives to Bayes formula work well: Reducing the cognitive load when updating probability forecasts
Paul Goodwin [] []

Simple versus complex selection rules for forecasting many time series
Robert Fildes, Fotios Petropoulos [] []

The golden rule of forecasting: Objections, refinements, and enhancements
Emre Soyer, Robin M. Hogarth [] []

Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making
Jan K. Woike, Ulrich Hoffrage, Jeffrey S. Petty [] []

Golden rule of forecasting: Be conservative
J. Scott Armstrong, Kesten C. Green, Andreas Graefe [] []

Forecasting new product trial with analogous series
Malcolm J. Wright, Philip Stern [] []

Conservative forecasting with the damped trend
Everette S. Gardner [] []

Is there a Golden Rule?
Robert Fildes, Fotios Petropoulos [] []

Forecasting intermittent inventory demands: simple parametric methods vs. bootstrapping
Aris A. Syntetos, M. Zied Babai, Everette S. Gardner [] []

Is a more liberal approach to conservatism needed in forecasting?
Paul Goodwin [] []

Decomposition of time-series by level and change
Thomas H. Tessier, J. Scott Armstrong [] []

Collective wisdom: Methods of confidence interval aggregation
Aidan Lyon, Bonnie C. Wintle, Mark Burgman [] []

Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you
Kesten C. Green, J. Scott Armstrong, Andreas Graefe [] []

The bias bias
Henry Brighton, Gerd Gigerenzer [] []

Relative performance of methods for forecasting special events
Konstantinos Nikolopoulos, Akrivi Litsa, Fotios Petropoulos, Vasileios Bougioukos, Marwan Khammash [] []

Improving forecasts using equally weighted predictors
Andreas Graefe [] []

Communicating forecasts: The simplicity of simulated experience
Robin M. Hogarth, Emre Soyer [] []