TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 9(2)
Is this mobile coupon worth my private information?: Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
–Hyunjoo Im and Young Ha [] []
Typologies and touchpoints: designing multi-channel digital strategies
–Karla Straker , Cara Wrigley , and Michael Rosemann [] []
The impact of brand experiences on brand resonance in multi-channel fashion retailing
–Ran Huang , Stacy H Lee , HaeJung Kim , and Leslie Evans [] []
Building customer equity through trust in social networking sites: A perspective from Thai consumers
–Chawanuan Kananukul , Sojin Jung , and Kittichai Watchravesringkan [] []
Guest editorial
–Kiseol Yang []