TOC: J Mar Res
Introduction
Journal of Marketing Research, 52(3)
Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013
–Jan-Benedict E.M. Steenkamp and Alberto Maydeu-Olivares [] []
Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
–Zhenfeng Ma, Tripat Gill, and Ying Jiang [] []
Do Firms Endowed with Greater Strategic Capability Earn Higher rofits?
–Bo Zhou, Carl F. Mela, and Wilfred Amaldoss [] []
The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
–Kurt A. Carlson, Jared Wolfe, Simon J. Blanchard, Joel C. Huber, and Dan Ariely [] []
Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions
–David Disatnik and Yael Steinhart [] []
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
–Pedro M. Gardete [] []
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
–Paul R. Hoban and Randolph E. Bucklin [] []
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
–Jordan Etkin, Ioannis Evangelidis, and Jennifer Aaker [] []
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms
–Eric (ER) Fang, Xiaoling Li, Minxue Huang, and Robert W. Palmatier [] []