TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 25(1)
Special Issue: Customer, Collaborator or Co-creator? What is the role of the student in a changing higher education servicescape
Editorial
Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?
–David Chalcraft, Toni Hilton & Tim Hughes [] []
They do not buy it: exploring the extent to which entering first-year students view themselves as customers
–Daniel B. Saunders [] []
Student-customer orientation at a higher education institution: the perspective of undergraduate business students
–Riina Koris, Anders Örtenblad, Katri Kerem & Triinu Ojala [] []
Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia
–M.M. Lai, S.H. Lau, N.A. Mohamad Yusof & K.W. Chew [] []
International student satisfaction with, and behavioural intentions towards, universities in Victoria
–Siti Falindah Padlee & Vaughan Reimers [] []
Degrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences
–David Fleischman, Maria Raciti & Meredith Lawley [] []
Standard Articles
Factors contributing to university image: the postgraduate students’ points of view
–Asal Aghaz, Amin Hashemi & Maryam S. Sharifi Atashgah [] []
Export market orientation behavior of universities: the British scenario
–Yousra Asaad, T.C. Melewar & Geraldine Cohen [] []