TOC: J Intl Mar
Introduction
Journal of International Marketing, 23(2)
Cross-National Differences in Consumer Satisfaction: Mobile Services in Emerging and Developed Markets
–Forrest V. Morgeson, Pratyush Nidhi Sharma, and G. Tomas M. Hult [] []
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
–Katharina Petra Zeugner-Roth, Vesna ?abkar, and Adamantios Diamantopoulos [] []
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture
–M. Berk Talay, Janell D. Townsend, and Sengun Yeniyurt [] []
The Influence of Institutional Forces on International Joint Ventures’ Foreign Parents’ Opportunism and Relationship Extendedness
–Jeanine Chang, Xuan Bai, and Julie Juan Li [] [Google Scholar]
The Synergetic Effect of Multinational Corporation Management’s Social Cognitive Capability on Tacit-Knowledge Management: Product Innovation Ability Insights from Asia
–Margaret L. Sheng, Nathaniel N. Hartmann, Qimei Chen, and Irene Chen [] [Google Scholar]