TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 30
Consumer Fear of Online Identity Theft: Scale Development and Validation
–Patrick Hille, Gianfranco Walsh, Mark Cleveland [] []
Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
–Julia Schamari, Tobias Schaefers [] []
Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response
–Khim-Yong Goh, Junhong Chu, Jing Wu [] []
The Impact of Market Competition on Search Advertising
–Yupin Yang, Qiang (Steven) Lu, Guanting Tang, Jian Pei [] []