TOC: J Brand Man
Introduction
Journal of Brand Management, 22(2)
A comprehensive framework of brand name classification
–Sunny Arora, Arti D Kalro and Dinesh Sharma [] []
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
–Riza Casidy and Walter Wymer [] []
I love to hate you: Loyalty for disliked brands and the role of nostalgia
–Melike Demirbag-Kaplan, Cansu Yildirim, Selin Gulden and Damla Aktan [] []
Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
–Purvi Shah [] []