Place and Space
Introduction
The Marketing of Place and Space: Trends, Theories and Technologies, Leicester, UK, 11 Sep 2015; Deadline 15 June
Perspectives, Symposium – The Marketing of Place and Space: Trends, Theories and Technologies
Organised by: Dr. Ming Lim, Dr. Mihalis Kavaratzis and Dr. Massimo Giovanardi — University of Leicester School of Management
Location: College Court Conference Centre, Knighton Road Leicester LE2 3UF
Date: 11 September, 2015, 10 a.m. to 5 p.m.
Theme: New Perspectives on the Marketing and Branding of Place and Space
Keynote Speakers:
- Professor Gregory Ashworth, University of Groningen: title to be confirmed shortly
- Professor Rodolfo Baggio, Bocconi University: "Approaching Tourism Complexities: A Digital Ecosystem Perspective"
The marketing of place and space is one of the most exciting and rewarding areas of research today. The aim of this one-day symposium is to rediscover, refresh and even remake concepts of place and space marketing across a wide spectrum of marketing concepts, tools and methods. We welcome critical assessments of branding campaigns for cities and regions, theories of identification with place/space, analyses of heritage as a place marketing vehicle, theories of tourism destination marketing across cultures and borders, assessments of the potential of mass space travel and how this might transform our relationship to tourism and experiential consumption in this and the next century.
The symposium is open to all relevant disciplines and all theoretical, methodological and geographical perspectives.
We invite academics, PhD researchers, journalists and industry practitioners to submit original, innovative and imaginative contributions that lie at the frontiers of marketing space and place and which align with our aim to open up unexplored avenues in this exciting field.
Contributions are particularly (but not exclusively) welcome that deal with:
- Place and diverse forms of tourism: e.g. spiritual tourism, dark tourism, cosmetic tourism, medical tourism and so on
- City, region and nation marketing and branding
- Heritage and history in the marketing of place
- Ideologies of place marketing
- Celebrification and spectacularization of place and space
- Marketing of liminal, marginal and transitional places
- Marketing spaces and places of terror, collective trauma, social memory
- Luxury & place and conspicuous place consumption practices
- Marketing of nostalgia
- The role of technology in the marketing of place and space
Abstract guidelines and key dates
Please prepare a 500-word abstract outlining the main theme of your contribution and including its innovative elements. Abstracts should be emailed as attachments to all three co-convenors:
- Dr Ming Lim (m.lim@le.ac.uk);
- Dr Massimo Giovanardi (m.giovanardi@le.ac.uk) and
- Dr Mihalis Kavaratzis (m.kavaratzis@le.ac.uk).
The deadline for abstract submission is Monday 15th June 2015, 5 p.m. GMT. Authors will be notified by 27th June 2015. All authors whose abstracts have been accepted are kindly requested to attend the event in person.
Preliminary full papers (approximately 2,500 words) will be required by 31st July 2015. All papers accepted will be considered for inclusion in further publications after the symposium.
PhD Poster Gallery This event will feature a special opportunity for PhD researchers to present their work as a poster in our poster gallery. All posters selected for presentation this way will receive a critique and constructive feedback by our distinguished keynote speakers, senior academics and the co-convenors. The same deadline is applicable for posters submitted by PhD students (only) for presentation at the PhD poster forum.