TOC: Mar Sci
Introduction
Marketing Science, 34(3)
Editorial—Acknowledging 2014 Marketing Science Contributions
–Preyas S. Desai [] []
Television Advertising and Online Shopping
–Jura Liaukonyte, Thales Teixeira, and Kenneth C. Wilbur [] []
Product and Pricing Decisions in Crowdfunding
–Ming Hu, Xi Li, and Mengze Shi [] []
Construction of Heterogeneous Conjoint Choice Designs: A New Approach
–Qing Liu and Yihui (Elina) Tang [] []
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
–Puneet Manchanda, Grant Packard, and Adithya Pattabhiramaiah [] []
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
–Sridhar Narayanan and Kirthi Kalyanam [] []
Social Contagion in New Product Trial and Repeat
–Raghuram Iyengar, Christophe Van den Bulte, and Jae Young Lee [] []
Online Content Pricing: Purchase and Rental Markets
–Anita Rao [] []
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
–Brett R. Gordon and Baohong Sun [] []