TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 33(4)
How customer novelty seeking influences customer CSR perceptions
–Andrea Pérez and Ignacio Rodríguez del Bosque [] []
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
–Paul W Ballantine and Cara Au Yeung [] []
Using two-step cluster analysis to identify homogeneous physical activity groups
–Sharyn Rundle-Thiele, Krzysztof Kubacki, Aaron Tkaczynski and Joy Parkinson [] []
Institutional theory and international market selection for direct selling
–Charles B. Ragland, Lance Eliot Brouthers and Scott M. Widmier [] []
Using spotlight effect to curb counterfeit consumption – an experimental investigation
–Lingjing Zhan, Piyush Sharma and Ricky Y. K. Chan [] []
An empirical study of the antecedents and consequences of brand engagement
–Ho Yin Wong and Bill Merrilees [] []
Network externalities and the perception of innovation characteristics: mobile banking
–Soo Yeong Ewe, Sheau Fen Yap and Christina Kwai Choi Lee [] []
Self-regulatory focus and advertising effectiveness
–Wei Shao, Debra Grace and Mitchell Ross [] []