TOC: Euro J Mar
Introduction
European Journal of Marketing, 49(5/6)
In-store arousal and consumers’ inferences of manipulative intent in the store environment
–Renaud Lunardo and Dominique Roux [] []
A novel approach for bidding on keywords in newly set-up search advertising campaigns
–Nadia ÂÜÀòÉç¹ÙÍø Nabout [] []
“Being hooked” by a brand story: a view of regulatory focus
–Chien-Huang Lin and Ming-Yi Chen [] []
Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children
–Ben Kerrane, Shona M Bettany and Katy Kerrane [] []
Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market
–Janine Empen, Jens-Peter Loy and Christoph Weiss [] []
Impact of product differentiation, marketing investments and brand equity on pricing strategies: A brand level investigation
–Nebojsa S. Davcik and Piyush Sharma [] []
The effect of construal level on time perceptions, confidence in judgements and future preferences
–Sonia Noemi Vilches-Montero and Mark T. Spence [] []
Consumer evaluation in new products: the perspective of situational strength
–Aihwa Chang and Timmy H. Tseng [] []
Investor sentiment, customer satisfaction and stock returns
–Chi-Lu Peng, Kuan-Ling Lai, Maio-Ling Chen and An-Pin Wei [] []
Mobile coupons: what to offer, to whom, and where?
–Saman Khajehzadeh, Harmen Oppewal and Dewi Tojib [] []
The role of the fit construct and sponsorship portfolio size for event sponsorship success: A field study
–Manfred Bruhn and Matthias Holzer [] []
From store brands to store brandscapes: the emergence of a time and money saving heuristic
–Alan M Collins, James Martin Cronin, Steve Burt and Richard J. George [] []
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
–Richard Lee and Marc Mazodier [] []
Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads
–Jaakko Aspara and Amitav Chakravarti [] []
Does the factor theory of satisfaction explain political voting behaviour?
–Peter Schofield and Peter Reeves [] []