TOC: AMS Rev
Introduction
AMS Review, 5(1)
On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments
–Marcel Lichters, Marko Sarstedt & Bodo Vogt
Explicating the inductive realist model of theory generation
–Shelby D. Hunt
An integrated framework for design perception and brand equity
–Abhishek Mishra, Satyabhushan Dash & Naresh K. Malhotra
A framework for the formation of governance portfolios in international interfirm marketing collaborations
–Steven H. Dahlquist & David A. Griffith