TO: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 27(3)
Editorial
–C. Anthony Di Benedetto []
A Cross-Cultural Analysis of Impulsive and Compulsive Buying Behaviors among Israeli and U.S. Consumers: The Influence of Personal Traits and Cultural Values
–Aviv Shoham, Yossi Gavish & Sigal Segev [] []
Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking
–Syed H. Akhter [] []
Understanding Consumer Animosity in the Politicized Global Market: From the Perspective of Young Transnational Consumers
–Qinghua Yang, Katy Snell & Wanhsiu Sunny Tsai [] []
Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study
–Shih-Ching Wang, Primidya K. Soesilo & Dan Zhang [] []
Consumers’ Evaluation of Ad-Brand Congruity in Comparative Advertising
–Komal Nagar [] []