TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 27(2)
The Conceptualization of Nonprofit Marketing Orientation: A Critical Reflection and Contributions Toward Closing the Practice–Theory Gap
–Walter Wymer, Silke Boenigk & Mareike Möhlmann [] []
Public Service Motivation as Driver of Social Support to Apply for Safety-Critical Organizations? An Empirical Study in the Context of German Military Service
–DR. Florian Drevs & Markus Müller [] []
To Technovate or Not to Technovate? Examining the Inter-Relationship of Consumer Technology, Museum Service Quality, Museum Value, and Repurchase Intent
–Margee Hume (CQU) B.BUS, DIP.EX, MBA, PHD, APMA, SRN [] []
Alumni Orientation: Development of the Construct
–Ibrahim Alnawas BAMScPhD & Christine Phillips [] []
Small Business–Nonprofit Collaboration: Locally Owned Businesses Want to Take Their Relationships With Community-Based NPOs to the Next Level
–Olga Zatepilina-Monacell PH.D. [] []
