TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 21(3)
Visualizing CSR: A visual framing analysis of US multinational companies
–Maria M. Garcia & Keith Greenwood [] []
The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation
–Derina Holtzhausen & Jami Fullerton [] []
Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?
–Chris Chapleo [] []
Unintended effects of incentivizing consumers to recommend a favorite brand
–George Anghelcev [] []
Tactical deception in covert selling: A persuasion knowledge perspective
–Guang-Xin Xie, David M. Boush & Raymond R. Liu [] []
