TOC: Psych Mar
Introduction
Psychology & Marketing, 32(6)
A Taxonomy of Social Networking Site Users: Social Surveillance and Self-surveillance Perspective
–Min-Sook Park, Jong-Kuk Shin and Yong Ju [] []
Identification and Aftermarket Personalization with Durable Goods
–D. Todd Donavan, Swinder Janda and James G. Maxham III [] []
Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love
–Tobias Langner, Jennifer Schmidt and Alexander Fischer [] []
Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects
–Leonidas C. Leonidou, Dafnis N. Coudounaris, Olga Kvasova and Paul Christodoulides [] []
Effect Symmetry of Benefit Criteria in Postpurchase Evaluations
–Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar [] []
Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending
–Yuliya Komarova Loureiro and Kelly L. Haws [] []
Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy Use
–Tracey King Schaller and Naresh K. Malhotra [] []
Book Review
Decoding the New Consumer Mind: How and Why We Shop and Buy, by Kit Yarrow, Hoboken, NJ: John Wiley & Sons, 2014. ISBN: 978-1-118-64768-4
–Daniel R. Sersland []
