TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 34(1)
Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Behavior
–Shintaro Okazaki, Amadeo Benavent-Climent, Angeles Navarro, and Jörg Henseler [] []
When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
–John Peloza, Christine Ye, and William J. Montford [] []
It’s All Good: Corporate Social Responsibility Reduces Negative and Promotes Positive Responses to Service Failures Among Value-Aligned Customers
–Jeff Joireman, Dustin Smith, Richie L. Liu, and Jonathan Arthurs [] [Google Scholar]
The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy
–Lisa E. Bolton, Amit Bhattacharjee, and Americus Reed [] []
How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness
–Robert Mai and Stefan Hoffmann [] []
Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The Case of Fortune Hi-Tech Marketing in Montana
–Stacie Bosley and Kim K. McKeage [] []
The Legal High: Factors Affecting Young Consumers’ Risk Perceptions and Abuse of Prescription Drugs
–Richard Netemeyer, Scot Burton, Barbara Delaney, and Gina Hijjawi [] [Google Scholar]
Opportunities for Consumer Research from the Food and Drug Administration’s Center for Tobacco Products
–J. Craig Andrews, Conrad J. Choiniere, and David B. Portnoy [] [Google Scholar]
“Natural” Claims in Food Advertising: Policy Implications of Filling the Regulatory Void with Consumer Class Action Lawsuits
–Ross D. Petty [] []
