TOC: J Brand Man
Introduction
Journal of Brand Management, 22(1)
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
–Gianluigi Guido and Alessandro M Peluso [] []
Sonic branding: A consumer-oriented literature review
–Clara Gustafsson [] []
Building self-brand connections: Exploring brand stories through a transmedia perspective
–Neil Granitz and Howard Forman [] []
Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption
–Per Ostergaard, Judy Hermansen and James Fitchett [] []
