TOC: J Adv
Introduction
Journal of Advertising, 44(2)
Reaching Consumers Through Effective Health Messages: A Public Health Imperative
–Marla B. Royne & Marian Levy [] []
Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects
–Ioannis Kareklas, Darrel D. Muehling & T.J. Weber [] []
Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
–Fuyuan Shen, Vivian C. Sheer & Ruobing Li [] []
Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages
–Sarah De Meulenaer, Patrick De Pelsmacker & Nathalie Dens [] []
Humor Effects in Shame-Inducing Health Issue Advertising: The Moderating Effects of Fear of Negative Evaluation
–Hye Jin Yoon [] []
Healthy Kids: Examining the Effect of Message Framing and Polarity on Children’s Attitudes and Behavioral Intentions
–Jessica Wyllie, Stacey Baxter & Alicia Kulczynski [] [Google Scholar]
The Social Status of Health Message Endorsers Influences the Health Intentions of the Powerless
–Joshua D. Newton, Jimmy Wong & Fiona J. Newton [] []
The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill
–Marie A. Yeh & Robert D. Jewell [] []
