TOC: Cust Need Solutions
Introduction
!Customer Needs and Solutions, 2(2)
Fair Wealth
–Min Ding
JB Steenkamp on the Success of Marketing Scholarship in Netherlands
–Rajdeep Grewal & Jan-Benedict E. M. Steenkamp
The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization
–Tat Y. Chan, Ravi Dhar & William Putsis
Base + Add-on Pricing in Extremely Competitive Categories
–Ruijiao Guo & Purushottam Papatla
Retaining Talented Salespeople
–Steven Lu, Andre Bonfrer & Ranjit Voola
Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups
–Michel Wedel, Jie Zhang & Fred Feinberg
Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone
–Ting Zhu, Hongju Liu & Pradeep K. Chintagunta
