Revisit: Direct/Interactive Research Summit
Introduction
Marketing EDGE Direct/Interactive Research Summit, Boston, 3-4 Oct 2015; Deadline now 1 Jun
CALL FOR PAPERS –
Deadline is now: June 1, 2015
Notifications: July 20, 2015.
Register:
– PhD Students receive nearly 1/2 off the academic rate.
– Full-time Faculty and PhD students receive attendance to DMA’s &THEN conference & exhibition following the Summit (10/4-10/6)
– Full-time faculty will receive 2016 membership to Marketing EDGE Professors’ Academy.
WE INVITE YOU TO SHARE YOUR PASSION!
In response to requests from our recent submissions survey, the submission deadline has been pushed back to June 1, 2015. We invite you to "Share Your Passion!" – the theme of this year’s Marketing EDGE Research Summit. The conference co-chairs invite faculty and Ph.D. students to submit conceptual and empirical abstracts, papers, and EDGE Talks – a new presentation format being tested this year. Our community is highly supportive of Ph.D. students and new professors.
CONFERENCE CO-CHAIRS
– Ereni Markos Suffolk University emarkos@suffolk.edu
– Ofer Mintz Louisiana State University omintz@lsu.edu
– Carol Scovotti University of Wisconsin-Whitewater scovottc@uww.edu
TOPIC AREAS
Submissions should focus on business concerns or current marketing education issues. The following list represents broad topic areas and is not meant to be exhaustive; topics could include:
– BEHAVIORAL
– MULTI-CHANNEL | IMC
– DIRECT | INTERACTIVE
– STRATEGIC
– LOYALTY / RETENTION
– DATA
– ANALYTICS / PREDICTIVE MODELING
– DIGITAL / MOBILE / SEARCH
– PEDAGOGY
– TOPICAL / TRENDS / EMPIRICAL
– CONSUMER POWER / REGULATORY ISSUES
– SOCIAL MEDIA
The Best Pedagogical Paper will receive a $1,000 award.
IMPORTANT DATES
– Submission Deadline: June 1, 2015
– Notification of acceptance: July 20, 2015.
CRITERIA
Abstracts and competitive papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of digital, interactive, social media, data-driven, or direct marketing.
Questions? Contact Jeff Nesler at JNesler@marketingEDGE.org
VISIT for details.
