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CO-CREATION IN SERVICE AND CUSTOMER ENGAGEMENT SYMPOSIUM
December 4 – 6, 2015

We are excited to announce that a Special Issue of the Journal of Service Theory and Practice will be dedicated to the 2015 Co-creation in Service and Customer Engagement symposium, Friday 4th – Sunday 6th December, Hunter Valley Wine Country, New South Wales, Australia. Attendees of the symposium will be invited to submit to the special issue of the journal. Manuscripts will follow the standard guidelines and reviewing processes of the journal. Please email the guest editors for any enquiries about the special issue. Click for more information.

JOURNAL OF SERVICE THEORY AND PRACTICE SPECIAL ISSUE

Bridging and Transcending Co-creation and Engagement

Guest Editors:

Tom Chen, University of Newcastle, Australia
Jodie Conduit, University of Adelaide, Australia

The concepts of co-creation and customer engagement explore the manifestation of actors’ roles, intent, effort, practices, and dynamics in broader service networks (Kumar et al., 2010; Chen at al., 2012; Ranjan & Read, 2014; Vivek et al., 2014; Karpen et al., 2015; Sweeney et al., 2015). Both concepts reflect a changing paradigm in marketing thought with an emphasis on interaction and experiences (Brodie et al., 2011; Vargo & Lusch, 2011; Grönroos & Voima, 2013). Common theoretical and conceptual advancements are emerging from both sides of literature; hence researchers’ endeavors have reached an important juncture inspiring us to pursue bridging and transcending the concepts of co- creation and engagement. It is important for the discipline to determine and articulate the distinction between these closely aligned concepts, explore their interplay, and understand their distinct and combined influence. Only then can we apply both concepts for economic, social and societal betterment.

Topics for investigation during the symposium and the subsequent special issue of the Journal of Service Theory and Practice include, but are not limited to:

• Conceptual delineation of co-creation and engagement constructs; their distinction, relationship and interplay
• Conceptual and empirical frameworks to further elucidate the nomological networks of co-creation and engagement
• Key mutual and distinct strategic drivers of co-creation and engagement
• Value outcomes (for self, others and mutual betterment) of jointly and independently pursuing engagement and co-creation
• Effort, intensity, motivation and forms of co-creation and engagement
• Specific patterns of behaviors and practices representing co-creation and engagement activities
• Strategic and managerial relevance of pursuing co-creation and engagement
• Roles of various actors and the dynamics of initiating and facilitating co-creation and engagement
• Platforms and ecosystems facilitating co-creation and engagement

Submissions The final deadline for the submission of papers is 31 March 2016.

Submissions are to be made through the Journal of Service Theory and Practice online submission and peer review system, ScholarOne Manuscrip. Registration and access is available at

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All manuscripts submitted must strictly follow the guidelines for the Journal of Service Theory and Practice. These are available at:

If you have any queries you can direct them to the guest editors:

• Tom Chen, Ph.D, Newcastle Business School, University of Newcastle, Australia, Email: tom.chen@newcastle.edu.au
• Jodie Conduit, Ph.D, School of Marketing and Management, University of Adelaide, Australia, Email: jodie.conduit@adelaide.edu.au

 

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