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TOC: J Travel Tour Mar

Introduction

Journal of Travel & Tourism Marketing, 32(3)

Recent Research in Asia Pacific: The Case of a Professionally Affliated Journal
Lawrence Hoc Nang Fong, Norman Au & Rob Law [] []

A Confucian Analysis of Chinese Tourists’ Motivations
Xiaoxiao Fu, Liping Cai & Xinran Lehto [] []

Customers’ Perceived Benefits of a Frequent-Flyer Program
Nic S. Terblanche [] []

Targeting Rural Tourists in the Internet: Comparing Travel Motivation and Activity-Based Segments
Juho Antti Pesonen [] []

Understanding the Benefit of Purchasing Ancillary Air Travel Services Via Mobile Phones
Cristian Morosan [] []

Negative Effects of Perceived Crowding on Travelers’ Identification with Cruise Brand
Sunghyup Sean Hyun & Min Gyung Kim [] []

Drivers of Taiwan’s Tourism Market Cycle
Ming-Hsiang Chen, Chien-Pang Lin & Brendan T. Chen [] []

Use of The Internet for Trip Planning: A Generational Analysis
Heejun Kim, Zheng Xiang & Daniel R. Fesenmaier [] []

Effects of Service Fairness and Service Quality on Tourists’ Behavioral Intentions and Subjective Well-Being
Lujun Su, Songshan (Sam) Huang & Xiaohong Chen [] []

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value
Karen Lijia Xie, Lina Xiong, Chih-Chien Chen & Clark Hu [] []