TOC: J Mar
Introduction
Journal of Marketing, 79(3)
The Chief Marketing Officer Matters!
–Frank Germann, Peter Ebbes, and Rajdeep Grewal [] []
Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
–Martin Eisend [] []
New Product Design: Concept, Measurement, and Consequences
–Christian Homburg, Martin Schwemmle, and Christina Kuehnl [] []
The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
–Timothy J. Gilbride, J. Jeffrey Inman, and Karen Melville Stilley [] []
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
–Peggy J. Liu, Cait Lamberton, and Kelly L. Haws [] []
The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions
–Zachary R. Hall, Michael Ahearne, and Harish Sujan [] []
