TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 15(1)
From the Editor
–Terry Daugherty [] []
Double-Dipping Effect? How Combining YouTube Environmental PSAs With Thematically Congruent Advertisements in Different Formats Affects Memory and Attitudes
–Anastasia Kononova & Shupei Yuan [] []
The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers’ Brand-Related eWOM Referral Intentions
–Yan Shan & Karen Whitehill King [] [Google Scholar]
Branded Flash Mobs: Moving Toward a Deeper Understanding of Consumers’ Responses to Video Advertising
–Philip Grant, Elsamari Botha & Jan Kietzmann [] []
Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising
–Jennifer Christie Siemens, Scott Smith & Dan Fisher [] []
Why Do College Students Use Pinterest? A Model and Implications for Scholars and Marketers
–Hemant C. Sashittal & Avan R. Jassawalla [] []
Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence
–Heather M. Schulz, Bree L. Dority & Steven A. Schulz [] []
