TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 43(3)
v
The dark side of customer co-creation: exploring the consequences of failed co-created services
–Sven Heidenreich, Kristina Wittkowski, Matthias Handrich & Tomas Falk
A meta-analytic review of the effects of organizational control in marketing exchange relationships
–Jody L. Crosno & James R. Brown
Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature
–Russell Lacey, Pamela A. Kennett-Hensel & Chris Manolis
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
–Chunyan Xie, Richard P. Bagozzi & Kjell Grønhaug
Competitive intelligence collection and use by sales and service representatives: how managers’ recognition and autonomy moderate individual performance
–Adam Rapp, Raj Agnihotri, Thomas L. Baker & James ‘Mick’ Andzulis
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
–Thorsten Hennig-Thurau, Caroline Wiertz & Fabian Feldhaus
More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes
–Sandra Laporte & Gilles Laurent
