TOC: Mar Intell Planning
Introduction
!Marketing Intelligence & Planning, 33(3)
From market-driving to market-driven: An analysis of Benetton’s strategy change and its implications for long-term performance
–Raffaele Filieri [] []
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model
–Plavini Punyatoya [] []
Consumers’ evaluation toward tobacco companies: implications for
–social marketing Denni Arli , Sharyn Rundle-Thiele , and Hari Lasmono [] []
Internet banking acceptance in the United States and Malaysia: a cross-cultural examination
–Yee Yen Yuen , Paul HP Yeow , and Nena Lim [] []
Antecedents to green buying behaviour: a study on consumers in an emerging economy
–Arpita Khare [] []
Factors affecting consumers’ green product purchase decisions
–Prashant Kumar and Bhimrao M Ghodeswar [] []
The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country
–Denni Arli , Fandy Tjiptono , and Rebecca Porto [] []
Service and service-intensive New Zealand internationalising SMEs: Managers’ perceptions of government assistance
–David Crick and Val Lindsay [] []
Linking internal marketing with customer outcomes
–Achilleas Boukis , Kostas Kaminakis , Anastasios Siampos , and Ioannis Kostopoulos [] []
Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
–Wei Shao , Richard Gyrd Jones , and Debra Grace [] []
Effects of “owned by” versus “made in” for willingness to buy Australian brands
–Isaac Cheah and Ian Phau [] []
Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits
–James M Loveland , Scott A Thompson , John W Lounsbury , and Danilo Dantas [] []
