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TOC: J Vacation Mar

Introduction

Journal of Vacation Marketing, 21(2)

The power of celebrity: Exploring the basis for Oprah?s successful endorsement of Australia as a vacation destination
Raechel Johns, Brian Weir, and Ruth Weir [] []

Factors affecting international students? travel behavior
Hanieh Varasteh, Azizan Marzuki, and S Mostafa Rasoolimanesh [] []

A vacationer-driven approach to understand destination image: A Leximancer study
Aaron Tkaczynski, Sharyn R Rundle-Thiele, and Julia Cretchley [] []

Target markets as working archetypes: Classifying consumers at Tourism New Zealand
Adam Weaver [] []

Dynamic packaging spells the end of European charter airlines
John F O’Connell and Aurélise Bouquet [] []

Exploring the impact of past memories on tourist experiences of homeland visit: The case of the Chinese immigrants in Macao
Man-U Io [] []

Understanding supply- and demand-side destination image relationships: The case of Qingdao, China
Shaojun Ji and Geoffrey Wall [] []