TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 23(2)
Editorial
–Nigel Piercy []
Exploring entrepreneurial marketing
–Morgan Miles, Audrey Gilmore, Paul Harrigan, Gemma Lewis & Zubin Sethna [] []
Market identification to generation: a practice theory market orientation
–Matthew A. Hawkins [] []
An integrated model of firms’ brand likeability: antecedents and consequences
–Bang Nguyen, Musfiq Mannan Choudhury & T.C. Melewar [] []
Product placement by global brands as an alternative strategy: is it worth in emerging market?
–Rajesh K. Srivastava [] []
From pre-internationalization to post-internationalization: relationship marketing perspective
–Morteza Khojastehpour & Raechel Johns [] []
Co-innovation: the role of online communities
–Hatem Bugshan [] []
