TOC: Euro J Mar
Introduction
European Journal of Marketing, 49(3/4)
The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement
–Pilar Carbonell and Ana Isabel Rodriguez Escudero [] []
Consumer reactions to professionals who use decision aids
–Mauricio Palmeira and Gerri Spassova [] []
Crafting the market for bottled water: a social praxeology approach
–Vinicius Brei and Mark Tadajewski [] []
Control mechanisms and goal orientations: evidence from frontline service employees
–Luiza Cristina Alencar Rodrigues , Filipe Coelho , and Carlos M. P. Sousa [] []
Neural network approach to understanding the children’s market
–Jony Oktavian Haryanto, Manuela Silva and Luiz Moutinho [] []
The effects of introducing and terminating loyalty programs
–Valentyna Melnyk and Tammo Bijmolt [] []
Internationalization pathways and the performance of SMEs
–Marta Fernández Olmos and Isabel Díez-Vial [] []
Antecedents and consequences of self-congruity
–Rajat Roy and Fazlul K. Rabbanee [] []
Loyalty card adoption in SME retailers: the impact upon marketing management
–Karise Hutchinson, Lisa Victoria Donnell, Audrey Gilmore and Andrea Reid [] []
Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity?
–Ting Yu, Paul Patterson and Ko de Ruyter [] []
Hidden consumption behaviour: an alternative response to social group influence
–Veronica L. Thomas, Robert D. Jewell and Jennifer Wiggins Johnson [] []
Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing
–Thomas Boysen Anker, Leigh Sparks, Luiz Moutinho and Christian Gronroos [] []
Show me the money: Improving our understanding of how organizations generate return from technology-led marketing change
–Stan Maklan, Joe Peppard and Philipp Klaus [] []
Firm-brand community value co-creation as alignment of practices
–Per Skålén, Stefano Pace and Bernard Cova [] []
On ‘being there’: A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
–François Anthony Carrillat, Alain d’Astous, François Bellavance and François Eid [] []
