TOC: J Mar Man
Introduction
Journal of Marketing Management, 31(7/8)
Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions
–Michael Valos, Michael Jay Polonsky, Felix Mavondo & John Lipscomb [] []
The bases of power approach to channel relationships: has marketing’s scholarship been misguided?
–Shelby D. Hunt [] []
Rejoinder to Hunt’s ‘The bases of power approach to channel relationships’
–Keith J. Blois & Gillian C. Hopkinson [] []
Service relationships and the customer disengagement – engagement conundrum
–Jana L. H. Bowden, Mark Gabbott & Kay Naumann [] []
The rise of inconspicuous consumption
–Giana M. Eckhardt, Russell W. Belk & Jonathan A.J. Wilson [] []
All Anglos are alike? A study of whinging Poms and bloody-minded Aussies
–Lloyd C. Harris & Rebekah Russell-Bennett [] []
Exploring the role of dark tourism in the creation of national identity of young Americans
–Julie S. Tinson, Michael A. J. Saren & Bridget E. Roth [] []
The role of perceived value in vertical brand extensions of luxury and premium brands
–Francesca Dall’Olmo Riley, José M. Pina & Rafael Bravo [] []