TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 16(3)
The brave new world of marketing [mdash] Only for the brave?
–David Reed [] []
OPINION PIECES
Online travel agents (OTAs) and their dominance of search engine results: Can independent hotels compete?
–Rachel Tooke-Marchant [] []
The evolution of the telecommunications industry [mdash] What can we learn from it?
–Merlin Stone [] []
The mobile transformation of loyalty and advocacy
–Paul Berney [] []
Voucher codes [mdash] To discount or not to discount, that is the question
–Ali Cort [] []
CASE STUDY
Tweets, hashtags and virality: Marketing the Affordable Care Act in social media
–James M Leonhardt [] []
BUSINESS INTELLIGENCE
Global Review of Data-Driven Marketing and Advertising
–Samantha Braverman [] []
DMA email tracking report 2014
–David Reed and Yashraj Jain [] []
PAPERS
Business reputation and social media: A primer on threats and responses
–Ines Schulze Horn, Torben Taros, Sven Dirkes, Lucas Huer, Maximilian Rose, Raphael Tietmeyer and Efthymios Constantinides [] []
Factors affecting consumer usage of QR codes
–Elif Ozkaya, H Erkan Ozkaya, Juanita Roxas, Frank Bryant and Debbora Whitson [] []
LEGAL AND REGULATORY UPDATE
World privacy authorities warn leading Appstores
–Daisy Jones [] []
German privacy regulator imposes [euro]1,300,000 fine on insurance giant Debeka
–Flemming Moos [] []
Consumer protection partnership reports on enforcement priorities for 2015
–Stephen Groom [] []
CAP publishes ‘online remit update’
–Fiona Schneider [] [Google Scholar]
ICO publishes revised data protection guide
–Ben Dunham [] []
Could Ryanair control use of its flight data by PR Aviation without database right?
–Gemma Woodhead [] []
REVIEWS
MRS Census and Geodemographics Group annual conference: Harnessing open data for business advantage
–Barry Leventhal [] []
IDM Data Council discussion [mdash] Consent and convenience in data collection
–David Reed [] []