TOC: J Brand Man
Introduction
Journal of Brand Management, 21(9)
Future challenges and opportunities in brand management: An introduction to a commemorative special issue
–Tim Oliver Brexendorf, Joachim Kernstock and Shaun M Powell [] w
Twenty-one years of the Journal of Brand Management: A commemorative review
–Shaun M Powell [] []
Designing and implementing brand architecture strategies
–Kevin Lane Keller [] []
The future of luxury: Challenges and opportunities
–Jean-Noel Kapferer [] []
The current state and future of brand experience
–Bernd H Schmitt, Josko Brakus and Lia Zarantonello [] []
How participation is changing the practice of managing brands
–Nicholas Ind [] []
The future of brand and brand management – Some provocative propositions from a more methodological perspective
–Klaus-Peter Wiedmann [] []
Five areas to advance branding theory and practice
–T C Melewar and Bang Nguyen [] []