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The marketing-accounting interface – problems and opportunities
–Kalle Kraus, Hakan Hakansson, Johnny Lind [] []

Customer retention: A source of value forserialacquirers
–William Y. Degbey [] []

Creating or destroying value through mergers and acquisitions: A marketing perspective
–Mahabubur Rahman, Mary Lambkin [] []

Do extant management control frameworks fit the alliance setting? A descriptive analysis
–Shannon W. Anderson, Margaret H. Christ, Henri C. Dekker, Karen L. Sedatole [] []

Customer value propositions as interorganizational management accounting to support customer collaboration
–Marc Wouters, Markus A. Kirchberger [] []

The governance of inter-organisational relationships during different supply chain maturity phases
–Evangelia Varoutsa, Robert W. Scapens [] []

The external effect of marketing accountability in business relationships: Exploring the role of customer perceived value
–Maja Arslanagic-Kalajdzic, Vesna Zabkar [] []

Economic consequences of alternative make-or-buy configurations
–Viktoria Sundquist, Kajsa Hulthen, Lars-Erik Gadde [] []

Is the value created necessarily associated with money? On the connections between an innovation process and its monetary dimension: The case of Solibro’s thin-film solar cells
–Andrea Perna, Enrico Baraldi, Alexandra Waluszewski [] [Google Scholar]

Service leadership for adaptive selling and effective customer service teams
–Alfred Wong, Ying Liu, Dean Tjosvold [] []

Storytelling by the sales force and its effect on buyer–seller exchange
–David A. Gilliam, Karen E. Flaherty [] []

Commentary on “Storytelling by the sales force and its effect on buyer–seller exchange” by David Gilliam and Karen Flaherty
–Sylvie Lacoste, Antonella La Rocca [] []

Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels
–Yin Zhou, Xubing Zhang, Guijun Zhuang, Nan Zhou [] []

Antecedents to and outcomes of reverse logistics metrics
–Benjamin T. Hazen, Robert E. Overstreet, Dianne J. Hall, Joseph R. Huscroft, Joe B. Hanna [] []

Understanding distributor opportunism in a horizontal network
–Fue Zeng, Ying Chen, Maggie Chuoyan Dong, Jinhui Zheng [] []

Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier
–Jie Wu, Zefu Wu [] []

Business relationship process management as company dynamic capability improving relationship portfolio
–Maciej Mitrega, Gregor Pfajfar [] []

Dual capabilities and organizational learning in new product market performance
–Haowen Chen, Yuan Li, Yi Liu [] []

Does the use of knowledge integration mechanisms enhance product innovativeness?
–Kuen-Hung Tsai, Yi-Chuan Liao, Teresa Tiaojung Hsu [] []

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