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The American Academy of Advertising (AAA) is pleased to announce the Journal of Advertising Best Article Award for papers published in Volume 43. The award winning articles were determined by a vote by the AAA members, then later by the Editorial Review Board and Senior Advisory Board members. 

Best Article Award Winner:

– LaTour, Kathryn A., Michael S. LaTour, and Charles Brainerd, “Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising," 43 (1), 3-17.

Runners-up:

– Noguti, Valeria and Cristel Antonia Russell, “Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence,” 43 (1), 46-62.

– Kim, Kyongseok, Jameson L. Hayes, J. Sdam Avant and Leonard N. Reid, “Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010,” 43 (3), 296-316.  

The Journal of Advertising is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the Journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.