TOC: J Global Mar
Introduction
Journal of Global Marketing, 28(2)
Exploring the Antecedents and Consequences of Míng Pái Kòng (Brand-Name Fanaticism) Among China’s Generation Y
–Kenny K. Chan & Xia Wang [] [Google Scholar]
Decontextualizing Consumer Animosity
–Joseph P. Little & Nitish Singh [] []
A Comparative Analysis of Arab and U.S. Cultural Values on the Web
–Wootae Chun, Nitish Singh, Rana Sobh & Mamoun Benmamoun [] []
The Impact of Social Networking and Learning Orientation on Performance
–Ossi Pesämaa, Aviv Shoham, Muhammad LaL Khan & Irfan Jan Muhammad [] []