TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 9(1)
Why brand drugs priced higher than generic equivalents
–Kathleen Iacocca, James Sawhill and Yao Zhao [] []
The economic and pricing impact of authorized generic medicines in South Africa
–Shelley-Ann Marion McGee [] []
Antecedents and consequences of pharmacy loyalty behavior
–Amod S. Athavale, Benjamin F. Banahan, III, John P. Bentley, and Donna S. West-Strum [] []
Trade performance and revealed comparative advantage of Indian pharmaceutical industry in new IPR regime
–Varun Mahajan, D.K. Nauriyal and S P. Singh [] []
Developing a model for an agile supply chain in pharmaceutical industry
–Gholamhossein Mehralian, Forouzandeh Zarenezhad and Ali Rajabzadeh Ghatari [] []