TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 9(1)
Title: Development of an optimal solution for digital marketing variables in an online tool
–Vandana Ahuja [] []
Title: Customer motives and benefits for participating in online co-creation activities
–Efthymios Constantinides; Leonine A. Brünink; Carlota Lorenzo-Romero [] []
Title: Brand followers: motivations and attitudes of consumers to follow brands in social media
–Hakan Yilmaz;; Ebru Enginkaya [] []
Title: Social media and m-commerce
–Jean-Eric Pelet; Panagiota Papadopoulou [] []