Revisit: Winter ÂÜÀòÉç¹ÙÍø 2016
Introduction
Sport & Special Event SIG Call, ÂÜÀòÉç¹ÙÍø Winter Marketing Educators' Conference, Las Vegas, 26-28 Feb 2016; Deadline 15 Jul
The Sport & Special Event Special Interest Group (SIG) of the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) is soliciting short research abstracts for inclusion in a SIG special session proposal for presentation at the ÂÜÀòÉç¹ÙÍø Winter Educators Conference in Las Vegas, Feb. 26-28, 2016. Abstracts should be limited to 500 words in length and be on any topic related to research or education in sports marketing, however abstracts related to the conference theme of “What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data“ are especially encouraged. The deadline for submission to be considered as part of the special session proposal is June 30, 2015. The best composition of submitted abstracts will be compiled into the special session proposal and authors will be notified within 30 days of submission of their inclusion or not in the proposal. To submit your abstract or with questions, please contact SIG Chair Darin White (Darin.White@Samford.edu).
More Info about the 2016 Winter ÂÜÀòÉç¹ÙÍø Conference Theme
The profusion of digital channels and the challenges of digital brands have created numerous new strategic dilemmas for marketing academicians and for marketing practice and policymakers. And once the cost of deleting data exceeded the cost of storing it, marketing scientists found themselves endowed with more digital data than all the quarters in all the slot machines on The Strip. Further, digital capabilities have changed how we study consumer behavior, and digital services have changed the questions asked by CB scholars. With this digital ubiquity in mind, we need not include a "digital track" at Winter ÂÜÀòÉç¹ÙÍø, but rather expect that digital will be included in every track. Digital is dead. Long live digital. Welcome to the 2016 Winter Marketing Educators’ Conference, bringing marketing scholarship to address managerially relevant challenges in the digital age.
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The mission of SPORTSIG is to expand the knowledge base in the field of sports and event marketing and further develop the academic community dedicated to this field through collaborative scholarly activities and outputs focused on the research, teaching and practice of sports marketing. Follow us on