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CALL FOR PAPERS
INTERNATIONAL JOURNAL OF BANK MARKETING
SPECIAL ISSUE: EMERGING RESEARCH IN CONSUMER FINANCIAL LITERACY
SUBMISSION DEADLINE: FEBRUARY 1, 2016

Due to the recognized societal problems resulting from poor financial decisions, research has increasingly explored consumer financial literacy’s role in these decisions. Financial literacy is a consumer’s ability to comprehend financial information, optimize financial decisions and effectively manage financial resources. In theory, financial literacy consists of three components:

• Financial capacity — A function of limited, innate cognitive capacity and learnt processing skills or heuristics, this capacity affects processing and comprehension of information about financial concepts, services, and products;

   

• Financial knowledge — Prior objective knowledge of financial concepts, services and products, which may be general or domain-specific (e.g., loan, credit card, banking, health expenditure, investment, insurance, retirement planning, real estate); and

   

• Financial proficiency — Proficiency in optimizing financial decisions and managing financial resources, including proficiency in saving, budgeting, expenditure control and debt management (Huhmann 2014).

This special issue strives to encourage more research on financial literacy, including research from a consumer behaviour perspective that sheds additional light on the internal cognitive and emotional processes at work. Greater understanding of consumer financial literacy and its components should help researchers create a theory-based foundation for this growing field of research and aid the efforts of financial service providers, regulators, advocacy groups, and policymakers to ameliorate negative effects of inadequate financial literacy. Therefore, diverse topics are suitable for the special issue. Topics include, but are not limited to, the following possibilities:

• Relationship between financial literacy and consumer behaviour constructs (risk aversion, sensation seeking, social comparisons, self-monitoring, and emotion);
• Format and executional elements of marketing communications that help overcome financial capacity constraints;
• Development of valid and reliable measures consumer financial literacy or its components;
• Consumer views or responses to financial literacy campaign or education initiatives;
• Involvement, motivation to process, and need for cognition on developing financial knowledge;
• Communication strategies for enhancing financial literacy;
• Social marketing activities designed to encourage greater financial literacy;
• Financial literacy problems of vulnerable or disadvantaged consumer groups;
• Omission of information on financial knowledge formation;
• Influence of advertising or other forms of marketing communication;
• Consumer financial literacy on insurance and risk-management decisions.
• Its role in investment selection, purchase, trading, and disposition decisions.
• Its influence on retirement strategies, decision-making, or mutual fund/asset allocation;
• Financial proficiency on tax preparation, avoidance, and reduction behaviour.
• Influence of subjective knowledge on ability to use prior objective financial knowledge.

Guidelines to authors for manuscripts can be found at:

.

Submissions will be at

through the ScholarOne system. Questions regarding the suitability of manuscripts should be sent to the guest editor, Dr. Bruce A. Huhmann at bhuhmann@nmsu.edu.
GUEST EDITOR

Bruce A. Huhmann, Ph.D., Associate Professor of Marketing, MSC 5280, New Mexico State University, PO Box 30001, Las Cruces, NM 88003-8001. Email: bhuhmann@nmsu.edu

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