TOC: Mar Ed Rev
Introduction
Marketing Education Review, 25(1)
From the Editor
–Brian A. Vander Schee []
When Theory Meets Practice: A New Approach for Teaching Undergraduate Sales Management Courses
–Kelley A. O’Reilly [] []
Learning the ShamWow: Creating Infomercials to Teach the AIDA Model
–Seung Hwan (Mark) Lee & K. Douglas Hoffman [] []
Show and Sell: Teaching Sales Through Hands-on Selling
–Cindy B. Rippé [] []
Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes
–Robert E. McDonald & Joseph M. Derby [] []
A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics
–Catherine T. Atwong [] []
The Markathon: Adapting the Hackathon Model for an Introductory Marketing Class Project
–Michelle Calco & Ann Veeck [] []
Art Isn’t Easy . . . But It Makes Learning Easier: Using Art to Improve Cognition
–Michael Wachter & Heather Kirkwood-Mazik [] []
Give Them a Tool Kit: Demystifying the Job Search Process for Marketing Students
–Paula T. Morris, David LeBaron & Leonard Arvi [] []
Adding Badging to a Marketing Simulation to Increase Motivation to Learn
–M. Kim Saxton [] []
Illustrating Business Marketing Concepts Through the Value Chain Game
–Sara Liao-Troth, Stephanie P. Thomas & G. Scott Webb [] []