TOC: J Mar Res
Introduction
Journal of Marketing Research, 52(2)
Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
–Denish Shah, V. Kumar, and Yi Zhao [] []
A Bounded Rationality Model of Information Search and Choice in Preference Measurement
–Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong [] []
Money, Time, and the Stability of Consumer Preferences
–Leonard Lee, Michelle P. Lee, Marco Bertini, Gal Zauberman, and Dan Ariely [] []
The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis
–Carlos J.S. Lourenço, Els Gijsbrechts, and Richard Paap [] []
The Challenge of Retaining Customers Acquired with Free Trials
–Hannes Datta, Bram Foubert, and Harald J. Van Heerde [] []
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
–Johannes D. Hattula, Walter Herzog, Darren W. Dahl, and Sven Reinecke [] []
Stockpiling Points in Linear Loyalty Programs
–Valeria Stourm, Eric T. Bradlow, and Peter S. Fader [] []
Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
–J. Andrew Petersen and V. Kumar [] []