TOC: J Mar Man
Introduction
Journal of Marketing Management, 31(5/6)
Editorial
Celebrity, convergence and transformation
–Douglas Brownlie, Paul Hewer & Finola Kerrigan []
Marketing and the cultural production of celebrity in the era of media convergence
–Chris Hackley & Rungpaka Amy Hackley [] []
Puppets of necessity? Celebritisation in structured reality television
–Alex Thompson, Lindsay Stringfellow, Mairi Maclean, Andrew MacLaren & Kevin O’Gorman [] []
Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price
–Hayley L. Cocker, Emma N. Banister & Maria G. Piacentini [] []
The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns
–Ming Lim & Mona Moufahim [] []
‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust
–Andrew Lindridge & Toni Eagar [] []
Nigellissima: a study of glamour, performativity and embodiment
–Lorna Stevens, Benedetta Cappellini & Gilly Smith [] []
Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand
–Scott Mills, Anthony Patterson & Lee Quinn [] []
The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves
–Chloe Preece [] []
The production and consumption activities relating to the celebrity artist
–Ian Fillis [] []
Unpacking celebrity brands through unpaid market communications
–Fiona Davies & Stephanie Slater [] []
Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal
–Renaud Lunardo, Olivier Gergaud & Florine Livat [] []